Losing weight is hard. Even with a diet buddy, it is
difficult to stick with a diet, especially during those agonizing plateau
periods. Staying motivated is key, with temptation around every corner. The
Mayo Clinic tried something creative: they paid people to lose weight.
People pay their children for good grades. Employees pay
bonuses to their staff for exceptional achievement. It only makes sense that
someone would think of paying for weight loss. The Mayo Clinic did exactly
that; paying their employees to lose weight and keep it off.
This was an in-depth study of the concept of paying for
weight loss. The Mayo Clinic selected 100 clinic employees or their dependents to
participate for an entire year. All volunteers had a body mass index (BMI) of
at least 30. This is the level at which the centers for Disease Control
considers a person to be obese.
All of the volunteers had the same goal: lose four pounds
per month. They were dividing into
groups to compare their success rates.
Some people were placed into an “incentive” group, where there were
rewards and penalties based on their monthly weigh-in results. If they lost
four pounds over the month, they received $20. If they didn’t lose at least
four pounds, they paid $20 into a bonus pool. At the end of the year-long
study, people in the incentive group who were still participating were entered
into a drawing to win all of the “penalty” money that was paid for missing
monthly weight loss goals.
The results were not surprising. People in the incentive
group lost more weight than people without a financial incentive. The incentive
group volunteers lost an average of nine pounds over the year, while
participants in the non-incentive group lost an average of a bit over two
pounds.
Also not surprisingly, people in the incentive group were
more than twice as likely to remain in the study for the entire year. Clearly,
they wanted a shot at winning the drawing for the penalty payments.
What does this mean for you? Check with your employer
about their weight loss incentive program. Nearly nine out of ten large
companies now offer some variation on pay for performance dieting. You might
discover that your employer has such a program.
If your employer doesn't have a dollars for pounds
incentive, make up one of your own! Get together with some weight loss buddies, pick a diet,
and agree to a reward and penalty program. It doesn't have to be $20, just as
long as it means something to the group. The important part is to build a
mutual encouragement system that can keep you motivated long enough that your
diet program becomes a lifestyle program. Only then can those hard-earned lost
pounds stay off.
So aren't you really just betting on yourself?
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